Building Pipelines That Perform
Pipeline is contaminated with opportunities that will never close but haven't been properly disqualified. Salespeople are reluctant to mark deals "lost" (it impacts their metrics), so stalled opportunities linger indefinitely. No clear stage definitions mean deals sit in "Proposal Sent" or "Negotiation" for months without actual progression.
This creates false confidence, preventing proactive action when real pipeline is thin. Sales team wastes time on zombie deals rather than fresh prospecting. Leadership can't make informed decisions about hiring, marketing spend, or resource allocation because the data is unreliable.
No documented, repeatable process defining what "good" looks like. Each rep operates from personal methodology, so when high performers leave, their knowledge goes with them. Activity metrics (calls, emails) are tracked but outcome metrics (qualified appointments, proposals sent, deals advanced) are not.
You can't scale what works because you don't know what works. New-rep onboarding takes 6–9 months because everything is tribal knowledge. Revenue depends on individual rep talent rather than systematic process.
CRM was never configured to support actual sales workflow — it's just a database. No integration with email, calendar, or calling tools means data entry is manual duplication of work. Reports don't answer questions salespeople actually care about (which deals need attention this week?), only management questions (how many deals in each stage?).
Real CRM licence spend (£100–£400 per user per month) delivers zero value. Sales team spends 3–5 hours weekly on data entry rather than selling. Decisions are made on incomplete or inaccurate data.
No automated workflow ensuring systematic follow-up. Salespeople rely on memory or manual calendar reminders rather than a system enforcing discipline. No clear definition of "next steps" after each sales stage, so follow-up is reactive rather than proactive.
20–30% of winnable deals are lost purely due to lack of follow-up — not competitive loss or fit issues. Average sales cycle extends 30–50% beyond necessary timeline because deals stall waiting for salespeople to remember to follow up.
No objective criteria defining deal stages and probability. What one rep calls "90% likely to close" another calls "30% likely". Historical win rate by stage hasn't been calculated, so probability is guesswork. Close dates are set by when reps want to close (to hit quota) rather than buyers' actual timelines.
You can't make informed hiring or spending decisions because revenue is unpredictable. Sales team loses motivation when constantly missing forecasts.
Data exists in fragments (some in CRM, some in email, some in spreadsheets, much in rep heads) but isn't connected or analysed. No single source of truth for the customer journey from first touch to closed won. Attribution models don't exist, so you can't calculate ROI of marketing channels or sales activities.
You can't optimise what you can't measure. Marketing and sales investment decisions are made on opinion rather than data. Repeat mistakes because patterns aren't visible.
After the 12-week intensive implementation, many clients retain us for monthly optimisation (£2,000–£4,000/month), project-based enhancements (£8,000–£25,000 per project), or as-needed consulting.
30–45%
85–95%
12 weeks
100+
Price: £4,000–£8,000/month (12-week engagement)
Best for: Companies with 3–8 salespeople needing an essential RevOps foundation.
Includes: Current-state assessment, CRM health audit, data cleanup (deduplication, standardisation, stale-opportunity removal), pipeline and stage configuration, essential automation and workflows, basic dashboards (rep/manager/executive), email and calendar integration, 5-stage sales process with clear definitions, BANT qualification framework, essential playbooks (call scripts, email templates, objection handling), 8–12 hours training, launch support with daily office hours, weeks 9–12 optimisation and handoff.
Expected outcomes: 85–95% CRM adoption, 15–25 point forecast accuracy improvement, 10–20% conversion increase, 10–15% sales cycle reduction.
Total investment: £24,000–£48,000 over 12 weeks. Typical ROI: 300–500% in Year 1.
Price: £8,000–£12,000/month (12-week engagement + 4 weeks post-support)
Best for: Companies with 8–15 salespeople or complex sales processes.
Includes: Everything in Foundation, plus: advanced CRM customisation (complex automation, integrations with marketing automation/CPQ/BI tools, custom objects, territory management), comprehensive sales enablement (20+ document playbook library covering BANT and MEDDIC, 30+ objections, 5+ competitor battlecards, call scripts, email sequences, proposal and pricing guidelines), advanced forecasting (multi-category: commit/best case/pipeline), historical win-rate analysis, 16–20 hours role-specific training, 4 weeks post-implementation optimisation.
Expected outcomes: 90–98% CRM adoption, 25–35 point forecast accuracy improvement, 20–35% conversion increase, 15–25% sales cycle reduction, 25–40% sales velocity increase.
Total investment: £64,000–£96,000. Typical ROI: 400–700% in Year 1.
Sales consulting delivers recommendations through workshops — you receive a slide deck and implement yourself. Sales coaching improves individual rep capabilities, assuming the process and systems already exist. RevOps (what we do) builds the actual systems, configures the technology, creates the processes, and trains your team to use them. You receive working infrastructure, not recommendations. Most SMEs fail to implement consultant recommendations not because the recommendations are wrong, but because they lack bandwidth or technical capability to execute. RevOps is valuable precisely because we do the actual work.
Month 1: CRM login frequency up 40–60%, data entry time down 20–30%, data completeness up 30–50%. Month 2: CRM adoption reaches 85%+, pipeline hygiene improves, first forecast using new methodology shows improvement. Month 3: forecast accuracy improves 15–25 points (e.g. 55% → 75%), conversion rates improve 10–20%, sales cycle shortens 10–15%, deal slippage reduces 25–40%. Months 4–6: forecast accuracy stabilises at 75–85%, conversion rates improve 25–35% total, sales velocity increases 20–30%.
We're platform-agnostic and work with all major CRMs — GoHighLevel, HubSpot, Salesforce, Pipedrive, Zoho, Monday. In 90% of cases, your current CRM is fine. The issue isn't the technology, it's the configuration and usage. We audit your current CRM in Week 1. If it can work with proper configuration, we optimise it — faster, cheaper, less disruptive. If genuine limitations exist, we present a business case for migration with clear ROI justification. We only recommend migration when the numbers clearly support it.
Pricing is bespoke and depends on market, volume, and deliverables. Foundation Package: £24k–£48k over 12 weeks (3–8 reps, typical ROI 300–500% in Year 1). Growth Package: £64k–£96k over 16 weeks (8–15 reps, typical ROI 400–700% in Year 1). A £5M-revenue company with 6 reps invested £60k in our Growth Package and achieved forecast accuracy 52% → 78%, win rate 18% → 26%, sales cycle 4.5 → 3.2 months, delivering £1.08M additional annual revenue — a 1,700% ROI. We scope and quote after a short call.
Implementation delivers fully functional RevOps infrastructure your team can operate independently. Ongoing support is optional but recommended. 50% of clients choose continuous optimisation (£2k–£4k/month) — monthly reviews, quarterly refinements, new-hire training — which typically delivers 10–15% year-on-year improvement. 30% engage project-based for new markets or advanced features. 20% want a strategic advisory retainer. Most common path: monthly support Year 1, quarterly check-ins Year 2, ad-hoc projects Year 3+. Either way, you own the infrastructure outright.
A 30-minute call is enough for us to tell you where your biggest RevOps leaks are, what we'd fix first, and roughly what it would cost.
Phone: +44-1522-301-002
Direct: +44-7450-301-002
Email: hello@gcuk.group
Founded in 2019 with proven track record across diverse industries
From SMEs to enterprises across manufacturing, tech, and services
Senior team brings decades of hands-on sales and business development expertise
Long-term partnerships built on delivering measurable results
Project-managed delivery with clear milestones and visible progress
Clients see measurable return on investment within 6-12 months
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