Driving Business Connections, Fuelling Growth
Most pipelines underperform because the wrong leads enter at the top. An ICP is not a marketing exercise — it’s a sales filter. We help you define the companies that buy faster, spend more, stay longer, and create fewer problems. Then we build buyer-personas that reflect how decisions are really made inside those organisations. We look at firmographics, triggers, pain points, buying roles, and the language your buyers actually respond to. The result is a targeting framework your whole team can use — from list building to calling scripts to proposals.
Once the ICP is clear, everything becomes simpler: outreach is more relevant, sales conversations are sharper, and your team wastes less time on “nice chats” that never convert.
Let’s build the ICP and targeting rules so your team stops guessing.
Phone: +44-1522-301-002
Direct: +44-7450-301-002
Email: hello@gcuk.group
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