Global Collaboration UK Ltd

Driving Business Connections, Fuelling Growth

Ideal Client Profile (ICP)
& Buyer-Persona Build

Stop chasing “anyone”. 

Start targeting who actually buys.

Most pipelines underperform because the wrong leads enter at the top. An ICP is not a marketing exercise — it’s a sales filter. We help you define the companies that buy faster, spend more, stay longer, and create fewer problems. Then we build buyer-personas that reflect how decisions are really made inside those organisations. We look at firmographics, triggers, pain points, buying roles, and the language your buyers actually respond to. The result is a targeting framework your whole team can use — from list building to calling scripts to proposals.

Once the ICP is clear, everything becomes simpler: outreach is more relevant, sales conversations are sharper, and your team wastes less time on “nice chats” that never convert. 

What we cover:

✔ ICP criteria: size, sector, margins, geography, buying triggers, fit indicators
✔ Buyer roles: decision maker, champion, influencer, procurement, finance
✔ Pain points + desired outcomes: what they want to fix and why now
✔ Objections you’ll face and how to handle them
✔ A simple scoring model (so your team qualifies consistently)

If you could choose 50 perfect customers this quarter, who would they be? 

Let’s build the ICP and targeting rules so your team stops guessing.

Target better. Sell faster. We’ll define exactly who to go after

Phone: +44-1522-301-002
Direct: +44-7450-301-002
Email: hello@gcuk.group

Related Services

Pipeline Control & Performance

Sales audit
& pipeline health check

Dashboards
& reporting pack

Sales forecasting
& pipeline review cadence

Targeting, Lists & Deliverability Foundations

Ideal Client Profile (ICP)
& buyer personas

Prospecting list strategy
& segmentation

Lead enrichment & data hygiene management

Email deliverability setup

Sales Process & CRM Discipline

Sales process design
(stages, SLAs, handovers)

CRM data clean-up
& standardisation

Sales Assets & Commercial Readiness

Proposal/quote templates
+ bid library

Sales enablement
library

Partnerships, Events & Growth Ops

Referral program
setup

Partner/channel
program build

Events
Operations

Event pre-booking campaigns

Post-event follow-up engine

Sales Team Design (Support)

Recruitment process design for sales roles

Commission plan
design

Trusted by

Tedom Power UK
Aspire MCL
Clarke
AFCA
ENGC

We are also part of

Institute of Directors
Federation of Small Businesses
European Small Business Alliance
UK Fresh Produce Network
Lincolnshire Chamber of Commerce
Sceptre Group
UK-Cyprus Enterprise Council
 Information Commissioner's Office