What this delivers
30-45% forecast accuracy improvement
Objective pipeline criteria and stage definitions deliver reliable revenue forecasts within 90 days.
25-35% conversion rate increase
Documented process, qualification playbooks, and systematic follow-up increase close rates across the team.
85-95% CRM adoption
Versus the typical 40-60%. A CRM configured for your actual sales workflow gets used.
Complete sales operations infrastructure
In 12 weeks: documented playbooks, automated workflows, and a team operating from one system.
What is RevOps, and why you need it
Revenue Operations (RevOps) is the strategic function aligning sales, marketing, and customer success around unified processes, data, and goals to drive predictable revenue growth. Unlike traditional sales operations, RevOps optimises the entire revenue engine – from first marketing touch through customer renewal.
For many B2B SMEs, “RevOps” is a new term, but the problems it solves are painfully familiar:
CRM data nobody trusts
Sales team operates from gut feel because CRM is a mess and nobody trusts the reports.
Forecast feels like guesswork
Actual results vary wildly from predictions month-to-month with no reliable pattern.
Deals slip through cracks
Inconsistent follow-up and no systematic process means winnable deals are lost to neglect.
Every rep has their own approach
Impossible to know what actually works or scale what high performers do.
CRM full of junk data
Duplicate records and opportunities that should have been marked lost months ago.
Six symptoms indicating you need RevOps Support
Revenue is unpredictable despite a healthy-looking pipeline
Pipeline is contaminated with opportunities that will never close but haven’t been properly disqualified. No clear stage definitions mean deals sit in “Proposal Sent” for months without actual progression.
Lots of activity but inconsistent results
No documented, repeatable process defining what “good” looks like. Each rep operates from personal methodology – when high performers leave, their knowledge goes with them.
CRM is a reporting tool, not a sales tool
CRM was never configured to support actual sales workflow. No integration with email or calendar means data entry is manual duplication. Real CRM spend (£100-400/user/month) delivers zero value.
Deals slip due to lack of systematic follow-up
Salespeople rely on memory rather than a system enforcing discipline. 20-30% of winnable deals are lost purely due to lack of follow-up – not competitive loss or fit issues.
Forecasting is guesswork based on rep optimism
No objective criteria defining deal stages and probability. Close dates are set by when reps want to close (to hit quota) rather than buyers’ actual timelines.
No visibility into what’s actually working
Data exists in fragments but isn’t connected or analysed. No single source of truth for the customer journey. Marketing and sales investment decisions are made on opinion rather than data.
How we build your Revenue Operations foundation in 60-90 days
Our RevOps engagement follows a project-managed methodology that delivers working systems, not just recommendations.
Phase 1 – Discovery & Audit (Weeks 1-2)
Week 1: We analyse your existing sales operations across eight dimensions: CRM health, sales process, pipeline analysis, forecasting accuracy, technology stack, sales enablement content, performance metrics, and team capabilities.
Week 2: Detailed implementation roadmap covering process design, CRM configuration plan, forecasting methodology, technology roadmap, and change management. Deliverable: audit report plus roadmap plus executive presentation.
Phase 2 – Build & Implement (Weeks 3-8)
Weeks 3-4: CRM configuration – custom fields, pipeline stages, automation, integrations (email sync, calendar, calling tools), data cleanup (deduplication, standardisation), dashboards (rep, manager, executive views).
Weeks 5-6: Process documentation and sales playbooks – stage definitions, qualification playbook, objection-handling guide, call scripts, email templates, proposal templates, competitive battlecards.
Weeks 7-8: Training and launch – admin, manager, and rep training. Daily office hours for first 2 weeks. Deliverable: fully configured CRM, complete playbook library, 85%+ CRM adoption within 2 weeks of launch.
Phase 3 – Optimise & Refine (Weeks 9-12)
Weeks 9-10: Adoption tracking, early-results analysis (conversion by stage, sales cycle trending, forecast accuracy improvement), issue identification.
Weeks 11-12: Process adjustments based on real usage, reporting enhancements, knowledge transfer – training an internal champion to maintain the system. Deliverable: fully operational RevOps infrastructure with internal capability to maintain and evolve it.
Post-implementation: many clients retain us for monthly optimisation (£2,000-£4,000/month) or project-based enhancements (£8,000-£25,000 per project).
By the numbers
Representative example: Manufacturing company achieves 81% forecast accuracy
Company profile: Precision metal fabrication, £6.5M annual revenue, 4 Account Executives, £35,000 average deal size, 3-month sales cycle.
The challenge: Monthly revenue swung from £380,000 to £680,000 with no predictability. CRM adoption sat at 23%. £400,000 showed in pipeline, but £150,000 was clearly “dead”. Forecast accuracy averaged 49% – essentially random.
Results at 90 days
Forecast accuracy: 49% to 81%
CRM adoption: 23% to 94% daily login
Pipeline: £400K gross (£150K dead) to £520K clean qualified
Deals slipping: reduced 64%
Sales cycle: 98 days to 76 days (22% reduction)
Results at 12 months
Stage-1-to-close conversion: 14% to 23% (64% improvement)
Average deal size: £35,000 to £41,000
Sales velocity: 5.2 to 8.3 deals/month
Revenue: £6.5M to £7.9M (22% growth)
Financial impact
Total Year 1 investment: £75,000
Additional revenue attributable to RevOps: £1.4M
ROI: 1,767%
“Before RevOps, our sales team was busy but revenue was unpredictable. After 90 days with Global Collaborations, we have a functioning sales machine: forecast accuracy went from coin-flip to reliable, our CRM actually helps reps sell, and we finally have visibility into what’s working. The £1.4M in additional revenue speaks for itself.” – CEO, manufacturing client
Ready to transform your sales organisation from chaotic to systematic?
A 30-minute call is enough to audit your current sales operations and show you exactly where RevOps will have the highest impact.
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