Sales team wastes time on unqualified prospects

Sales reps spend only 34% of their time selling. Most of the rest is prospecting, qualifying, and chasing cold leads. Without a structured lead generation system, your team burns time on prospects that were never going to close.

Marketing leads don’t convert into sales

There’s often a gap between marketing-qualified leads and sales-qualified leads. Marketing sends leads that don’t fit your ideal customer profile, or come too early in the buying cycle. Sales rejects them. Budget is wasted.

You’re not reaching the right decision-makers

B2B buying decisions involve 6-10 stakeholders. If you’re only reaching one person, your close rate suffers. Many outreach campaigns reach the wrong contact or miss key influencers.

Lead generation costs are unpredictable

Without a systematic approach, cost per lead varies wildly month to month. You don’t know if you’ll hit your pipeline target until it’s too late. Lead generation investment feels like gambling, not strategy.

1. Ideal Customer Profile (ICP) Development

We work with your sales and marketing teams to define exactly who you sell to best. Industry, company size, revenue, location, technology stack, pain points, buying authority. This ICP becomes the filter for everything else.

2. Target List Building & Segmentation

Using your ICP, we build bespoke prospect lists using commercial data sources, LinkedIn research, and intent data. We segment by buying authority, company size, and vertical for precise targeting.

3. Multi-Channel Outreach

We orchestrate coordinated campaigns across email, LinkedIn, and phone. Day 1: cold email intro, Day 3: LinkedIn connection, Day 7: phone follow-up, Day 14: email value-add, Day 21-28: final touchpoint. Multiple channels increase response rates 5-10x.

4. Lead Qualification & Scoring

Not every response is sales-ready. We implement qualification criteria (Budget, Authority, Need, Timing) and score every lead. Only sales-qualified leads get handed to your sales team.

5. Appointment Setting & CRM Integration

Qualified leads are automatically scheduled into your sales calendar using your preferred booking tool. Each lead is pre-researched and added to your CRM with context about their needs and the best approach.

Highly-targeted lead lists

50-200+ qualified prospects per month matching your ICP exactly.

Multi-channel outreach execution

Coordinated email, LinkedIn, and phone campaigns at scale.

Pre-qualified appointments

Sales-ready leads on your calendar, not unqualified prospects.

Campaign performance reports

Weekly updates on response rates, conversion rates, and cost per qualified lead.

Lead research and context

Each prospect comes with company information, decision-maker profiles, and suggested talking points.

CRM integration and tracking

Leads automatically added to your CRM with full audit trail of campaign interactions.

Starter Program

Ideal for companies testing lead generation or with smaller markets.

From £2,500/month

8-10 qualified appointments/month
Typical ROI: 200-300% in year 1

Growth Program

For companies ready to scale with predictable lead flow.

From £5,000/month

15-25 qualified appointments/month
Typical ROI: 300-500% in year 1

Enterprise Program

High-volume, multi-market lead campaigns.

Custom (£10K+/month)

20+ qualified appointments/month
Typical ROI: 400-700% in year 1

How long until we see qualified leads?

Typically 3-4 weeks. We spend the first 2 weeks on ICP refinement, list building, and campaign setup. First responses usually come by week 2-3. Qualified, sales-ready leads typically emerge by week 4-6, with appointment bookings accelerating from there.

What’s included in “qualified leads”?

We qualify based on BANT: Budget (financial decision-maker available), Authority (actual buying power), Need (matches your value prop), Timing (willing to meet in next 30 days). Only prospects meeting all 4 criteria count as qualified leads.

How do we know you’re reaching the right people?

We provide weekly campaign reports showing response rates by channel, segment, and messaging. We give you visibility into every prospect contacted, their company, role, and outcome. Full transparency and traceability.

What if your leads don’t close?

Our 90-day guarantee requires that you have sales team capacity, respond to leads within 24 hours, and follow our qualification approach. We focus on quality over quantity. If you follow the process and leads don’t close, we work with you to adjust targeting or approach.

Can you do lead generation for a niche or specialised industry?

Yes. We’ve worked across manufacturing, SaaS, professional services, recruitment, construction, healthcare tech, and more. Niche markets often have higher-quality leads because there’s less competition for attention. The key is building an accurate ICP for your specific vertical.