What’s included in the Sales Growth Starter System
A complete, integrated sales system spanning CRM, lead generation, process, and team coaching. Five components working together:
1. CRM Implementation & Setup
HubSpot or Pipedrive configured for your sales process. Pipeline stages, automation, integrations, and team training included. Your sales team has a system built for how you actually sell.
2. Sales Process Design
Your proven, documented sales process. Discovery methodology, qualification criteria, objection handling, closing approach. Standardised so every rep follows the same winning approach.
3. Ideal Customer Profile & List
We define your perfect customer profile and build a bespoke target prospect list of 500–1,000 ideal companies across your target markets. Segmented and prioritised, ready for outreach.
4. Lead Generation Campaign (Months 1–2)
Multi-channel outreach (email, LinkedIn, phone) using your prospect list. Coordinated campaign to book 30–50 qualified appointments in the first 8 weeks. Full campaign management and daily activity.
5. Sales Enablement & Team Coaching
Your team gets trained on the process, CRM, and your sales playbook. Weekly coaching sessions during months 1–3 to build closing confidence and reinforce discipline. Sales collateral, talking points, and follow-up templates included.
What you’ll get
- Live CRM system — fully configured and trained, embedded in your team’s workflow
- Documented sales process — your playbook, discovery methodology, and closing approach, written down and repeatable
- Prospect list — 500–1,000 target companies matching your ICP, segmented and prioritised
- 30–50 qualified appointments — booked during the 90-day sprint through managed outreach campaign
- Sales enablement library — email templates, talking points, competitive battlecards, proposal templates, all pre-built
- Team training and coaching — weekly sessions to reinforce process, build closing skills, and boost confidence
- 90-day results — typically 3–5x more appointments than baseline, and your first closed deals from the campaign
90-Day Timeline
Weeks 1–2: Discovery & Setup
Deep-dive workshops with your team. We define sales process, build ICP, configure CRM, create list, develop sales playbook. Your team gets trained on CRM and process.
Weeks 3–8: Lead Generation & Coaching
Outreach campaign begins. Multi-channel prospecting generating responses and appointments. Weekly coaching with your team on selling process, handling objections, and closing. First appointments in weeks 3–4, first closed deals by weeks 6–8.
Weeks 9–12: Optimisation & Handoff
Campaign scaling based on what’s working. Process refinement based on wins and losses. We hand off the system to your team fully trained and ready to run independently. Your sales engine is live and self-sustaining.
Who this is for
The Sales Growth Starter System is designed for growing B2B companies ready to build professional sales infrastructure:
- You’ve been managing sales informally or in spreadsheets
- You want a proven sales process but don’t have the expertise to build it
- You need lead generation but want it integrated with your team and process
- You want fast, measurable results with a clear 90-day timeline
- You’re tired of hiring salespeople who don’t follow process or deliver results
Best fit: B2B SMEs with £1M–10M revenue, 3–10 sales team members, and a product–market fit but weak sales execution.
Results you can expect
- 3–5x more qualified appointments — in 90 days versus your baseline
- First closed deals from the campaign — typically in weeks 6–8, depending on sales cycle
- Documented, repeatable sales process — your team can now execute consistently with or without external help
- CRM adoption and discipline — your team uses the system daily, reporting is accurate, pipeline is transparent
- Sales team confidence and capability — coaching and wins build confidence; your reps are better closers after 90 days
- Self-sustaining sales engine — after 90 days your team can run the system independently
Ready to build your sales engine?
Book a free 30-minute call to scope your 90-day programme.
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